Built From Zero.
Sold for 9 Figures.
This isn't a course. It's not theory. Everything I teach comes from a decade of building, breaking, and ultimately selling one of the largest Amazon brands in my category.
9-Fig
Exit · 2021
I'm Usman Rana — entrepreneur, brand builder, and founder of HerbTonics.
I built HerbTonics from the ground up into a highly recognized name in the health and supplements space, scaling it to over $14 million in annual sales through strategic product development, premium branding, and relentless execution on Amazon.
My experience spans e-commerce growth, supply chain management, customer acquisition, and building high-performing consumer brands from scratch. I'm deeply focused on innovation, premium product positioning, and creating brands that stand out in competitive markets.
Beyond business growth, I'm passionate about mentorship, creative branding, and helping shape the future of modern wellness products. My goal is to continue building impactful brands that combine strong design, smart strategy, and meaningful customer experiences.
From First Listing to 9-Figure Exit
First Product Listed
Started with a single private-label product in a niche nobody was paying attention to. Made every mistake in the book — wrong supplier, wrong price point, zero reviews strategy.
First $1M Year
Cracked the code on PPC and listing optimization. Scaled to 7 figures by doubling down on what worked and ruthlessly cutting what didn't. Hired the first two team members.
Crossed $10M
Expanded into 4 new categories. Built out a real operational infrastructure — forecasting, 3PL relationships, a content team, and a PPC manager. The business started running without me.
Navigated the Algorithm Shift
Amazon's A9 overhaul wiped out half our competitors. We came out stronger. The systems we'd built meant we adapted in weeks, not months. Revenue grew 40% that year.
9-Figure Exit
Completed one of the largest Amazon brand acquisitions in our category. The deal took 14 months from first conversation to close. Every detail of the exit was deliberate — and it paid off.
Helping Others Do the Same
I work with a select group of Amazon operators who are serious about building something real. Not a side hustle. A business worth owning — and eventually, worth selling.
My Philosophy
"Amazon rewards operators, not optimizers. The sellers who win long-term are the ones who build real businesses — with real systems, real teams, and a real exit plan."
I only work with people who are serious. If you're looking for a quick hack or a shortcut, I'm not your guy. If you're ready to build something that lasts — and eventually sell it for what it's worth — let's talk.
Ready to Work Together?
Book a strategy call and let's figure out if we're a fit. No pitch, no pressure — just a direct conversation about where your business is and where it could go.